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It’s no secret that in today’s digital world, if you want to get ahead of the competition, you need to embrace digital transformation.

Digital transformation is no longer a choice. In fact, digital transformation is a crucial part of many business strategies and is often an ongoing process as owners look to integrate new technologies into their plans. From project management software for the oil and gas industry to the use of AI, digital transformation is essential to business success.

However, despite the benefits of digital transformation, as with everything, there are certain barriers to overcome when a business is going through a digital transformation, from cost to a reluctance to facilitate change.

Sound familiar? If so, read on to discover the barriers often faced by businesses and what you can do to overcome them.

What is digital transformation?

First things first, what is digital transformation anyway? Well, as you might expect, digital transformation relates to a business introducing a digital-led approach to all areas of the business.

It’s about taking a customer-driven, digital-first approach to business through the use of AI, automation, and other technologies and using them to leverage data, make smarter, more informed decisions, deliver value to customers, and ultimately ensure you stay ahead of the competition.

Whether this happens through the total integration of digital technologies across an organisation or through a shift in the business culture, there are numerous benefits to digital transformation.

Life and business are fundamentally different today from just 20 years ago – and it’s all because of digital transformation.

However, despite the benefits of developing a digital-first business model, there are some common barriers that we see all too often.

4 of the biggest barriers to digital transformation

1. Business is fine, why should we change?

Many business owners simply don’t realise they have a problem when they are not digitally focused. In their minds, this approach has ‘worked fine’ for them for decades in some cases, so why would it suddenly not be?

Well, there are a few reasons, and in actual fact, a reluctance to change means that you may already be getting left behind by competitors without even realising it. We get it: change can be uncomfortable, and it may feel like a total leap into the unknown.

However, when it comes to digital transformation, although the idea of transformation and the transition period may feel painful, it will be less painful than if you make the decision not to change.


2. Return on investment – it’s going to cost money, isn’t it?

Well, yes. It is. Digital transformation for your business isn’t going to be free, and it’s understandable that you may have an approach currently where you see areas you would rather invest in.

New stock, new premises, more staff… There’s no denying they are all important. Consider though, that without investing in a digital transformation, all these things could be redundant in the long term.

Digital transformation is not a business change with a set end, which can result in leaders within a business failing to see the need.

Basically, because it can be seen as ‘a cost’ and something that could take away from the bottom line, digital transformation is often not seen for what it is: an investment that is essential for the long-term success of an organisation.

Not only does this lead to inappropriate strategies (more on that later), but it can also result in only one department, usually IT, sending technology across the business and calling it a digital transformation.

Newsflash: That isn’t transformation, though, and it certainly won’t yield the long-term rewards for a business that a fully thought-out, well-invested digital transformation will.


3. Reluctance from leadership

For a digital transformation strategy to be truly effective, the organisation’s leadership team must believe in the change and why it is taking place.

Of course, this is the case for any change in business, but due to the cross-department and business-wide nature of a digital transformation, it is particularly important. Unfortunately, strategy and leadership can often become barriers to digital transformation when change is only led from the very top of the organisational structure.

However, this is an outdated approach which does not facilitate digital change. Plus, if the company leaders don’t see the value of digital transformation and don’t treat it as critical to the future of the business, it should come as no surprise that the change programme may well fail. Which leads us onto our next point…


4. Not having a transformation strategy in place

Digital transformation relies on strategy as much as it does technology, and if the right leadership and strategy isn’tin place, it’s likely that the digital transformation strategy won’t succeed.

For a digital transformation to be successful, organisations need to take a holistic approach to transforming operations and work backwards from the ideal customer experience to bring about change.

However, in more old-fashioned organisations, this becomes even more of an issue, with leaders struggling to understand the process and why it needs to happen, which often results in critical strategic mistakes.

Using technology and embracing the competitive landscape

In today’s digital age, there’s no denying that it is critical to be an outward-facing company. As best as possible, it’s important to try and see change coming from external factors – and when it does, react rapidly to it.

The companies that are seeing success are those that can react to change, adapt, and constantly evolve and improve, whereas the barrier to digital transformation comes when an organisation is not capable of this, and is unaware of the external market and crucially, what competitors are doing.

Basically, if you don’t know of changes in the market, then as a business you will not be aware of any technological advances that could better satisfy customer needs.

Various advances allow companies to streamline and operate more efficiently; for example, Orbit’s project management software for the oil and gas industry provides a complete project management tool for businesses that is revolutionising traditional approaches for maximum efficiency.

Interested in how Orbit could benefit your project?

From drilling to distribution, oil and gas projects are some of the most complicated in the world. However, Orbit oil and gas project management software from OCCMS is revolutionising the project management process, transforming traditional approaches and empowering organisations to optimise their resources and drive excellence in delivery.

Say goodbye to time consuming and risky manual processes – with Orbit’s cutting-edge software, you can streamline processes, reduce risks, and take the headache out of project management.

Orbit enables you to streamline every aspect of the project management process, whilst also providing you with the real-time data and analytics you need to plan with confidence, make informed decisions, and improve the bottom line.

Ready to embrace a digital approach and transform your processes? Contact us today for a personalised demonstration of how Orbit can deliver value and keep you ahead of the competiti


Orbit is our flexible completions and commissioning project management software. It is used to centralise information and align every part of a project by documenting project status, changes, deficiencies and handover status.

Through API functionality, Orbit can connect with other systems and software to enable seamless data integration. It can also be used securely anywhere in the world by as many users as needed, sharing real-time data so there is full transparency of project progress.

Fully customisable dashboards give project managers a snapshot view of current challenges, allowing them to identify priority areas of focus.

Explore Orbit today.

Oil and gas company TAQA Bratani UK identified a need to refine its Completion Management System by providing key stakeholders with a greater overview of project closeout activities.

Amongst the challenges it was experiencing, the company was frustrated by major delays in closing out Technical Queries (TQs). TQ closures often involve a complex series of assessments and approvals.

OCCMS implemented Orbit across their five active North Sea projects, modifying the codebase to ensure it directly responded to the client’s requirements. Project TQ tracking soon became much easier, with a traceable workflow leading to a much more efficient management system.

Read the case study.

Efficient oil and gas project management with OCCMS

When people and procedures are carefully managed, projects can be delivered on time, on budget and to the highest standards. OCCMS support gives companies the confidence that their projects will be delivered successfully, with a wide range of services and support to help you achieve the best results. Could you benefit from OCCMS support?

Contact us today to discuss your next project and arrange a personal demonstration of how we can elevate your energy project management to new heights.